The merging of two superpowers creates an empire. With music partnerships, the same can be said. Music partnerships are a very powerful promotional tool and can be mutually beneficial as it offers greater exposure and income for those involved. The pairing of artists [or groups] with brands [or corporations] in recent years has become more than […]
The rise of the digital era in recent years has without a doubt had an impact on the music industry. We have had to adjust to falling record sales, the introduction of MP3’s and the online streaming model. Over the years, the manner in which we make connections, watch, listen and experience media has matured and […]
How to gain advantage over your counterparts for music sponsorship opportunities Music sponsorship is widely recognised amongst the music industry for generating income, a greater fan base and recognition for the artists. As for the sponsors, brand awareness, revenue and greater exposure with an artist they believe provide the right message for their brand. From […]
Putting an album together can be hard. Maybe you need help on finishing up the lyrics, or it could be putting music to the lyrics you have already written. It can all get even harder if you don’t have a band you work with and don’t know anyone in the music industry. However, with the help […]
Music always had the power to connect with people on a deep and emotional level. As a result, consumer brands have always looked for opportunities to leverage music-inspired experiences to reach, engage and build long lasting bonds with consumers. On the other hand, artists welcomed partnership overtures from consumer brands for reasons traditionally centered around […]
A brief look at the impact of music strategies on brand partnerships, how both brands and artists can benefit from the collaboration.
Music is often described as a universal language. Throughout history, Humans have communicated through using music; even before we learned how to communicate by speaking to one another. That being said, brands can without a doubt benefit from implementing a music strategy into their marketing scheme. Marketing has become more personal than ever in the […]
In today’s music industry, parties need to know the essential keys to a succesful brand and artist partnership. Even the most successful acts have trouble climbing through the complexities to reach new fans. As a result, we’re seeing more artists team up with brands to achieve new heights and stand apart from the competition. If […]