Archive for the ‘Music Partnerships’ Category

The merging of two superpowers creates an empire. With music partnerships, the same can be said. Music partnerships are a very powerful promotional tool and can be mutually beneficial as it offers greater exposure and income for those involved. The pairing of artists [or groups] with brands [or corporations] in recent years has become more than […]

How to gain advantage over your counterparts for music sponsorship opportunities Music sponsorship is widely recognised amongst the music industry for generating income, a greater fan base and recognition for the artists. As for the sponsors, brand awareness, revenue and greater exposure with an artist they believe provide the right message for their brand. From […]

Music always had the power to connect with people on a deep and emotional level. As a result, consumer brands have always looked for opportunities to leverage music-inspired experiences to reach, engage and build long lasting bonds with consumers. On the other hand, artists welcomed partnership overtures from consumer brands for reasons traditionally centered around […]

Music is often described as a universal language. Throughout history, Humans have communicated through using music; even before we learned how to communicate by speaking to one another. That being said, brands can without a doubt benefit from implementing a music strategy into their marketing scheme. Marketing has become more personal than ever in the […]

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