Music Licensing meets a new perspective with Creative Commons
Rocio G. on September 19, 2017
Licensing in the music industry has another perspective with Creative Commons meeting a new way to share and expand music.
Music Licensing meets another way of expression through Creative Commons specially in the music industry. Matter of fact, the most important point for artists who write their own music is preserving copyright to maximize revenues generated by the musical composition. In this aspect, music licensing has always been crucial for the music business.
As a owner, if your music is played in a TV advertisement, a TV Show, or a restaurant as a part of the playlist, the artist not only gets a fee for the use of the music, but it gives the artist more exposure. This is one of the bases in the music industry since everything counts, and it has to be regulated by licensing.
In United States, public performance rights licensing is now handled by two very large companies named ASCAP (American Society of Composers, Authors and Publishers) and BMI (Broadcast Music Incorporated). However, the licensing world is a complicated universe, and it is not that easily accessible for everyone. Also, some of the most important concepts about music licensing are related to publishing, which might be even more confusing to manage.
Publishing is one of the most difficult parts in the music business since it is also one of the most beneficial and lucrative ones for musicians. Music publishing means ensuring the songwriters and composers receive a payment when their compositions are used commercially. A song is made to share in two sides: the writer and the publisher. The publishers are the ones who are going to exploit the use and value of the song in the artist’s benefit, and that is why artists need to license their music. Of course this process requires time and money for all the parties involved.
How Creative Commons see licensing
Music Licensing means gaining the permission for the use of one’s music to which you own the copyright. This process finds an accessible way of expressing through Creative Commons.
The organization was born in 2001 as a non profit institution with the idea of conceding the reuse and share of the author’s work and creativity through copyright and free legal tools. The main point of the organization is offering standardized terms for those who want to make creative uses of works, and those who want to benefit from that exchange. The election of these licenses is a serious decision because you are giving permission to use your material for the duration applicable to copyright.
Creative Commons licenses are copyright licenses and depend on copyright work. They are legal tools that creators and other people, either companies or musicians can use while preserving the rights, so for who have intentions of making their work available to the public in any way this use is a really good count.
Creative Commons licensing allows users to reproduce, distribute, display, and make adaptations of the creations, so creators find a range between retaining all rights, and renouncing to all rights. It will be something like ¨Some Rights Reserved¨, which gives the aartists the possibility of expanding their music and offering it for other creations under their own umbrella of licensing.
Creators and owners should apply the icon of ¨CC¨ to their creations to communicate the agreement and permits in advance as well as identify their creations into a legal spectrum in the music business. Furthermore, licensing requires that users attribute to the creator the authority when the original material is used and shared, which is named ¨BY¨. Other licenses are NonCommercial ¨NC¨, which prohibits the commercial use of the material, NonDerivatives ¨ND¨, which prohibits sharing adaptations of the material, and ShareAlike ¨SA¨, which requires adaptations of that material being released under the same license.
Creative Commons licenses are operative only to material in which a copyright exists, and even then only when a particular use would not be permitted by copyright in other way. That means that creators´ work has another universe of expansion and exposure by choosing the initials ¨CC¨.
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