Archive for August, 2016

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Music has always had the power to connect with people on a deep and emotional level. As a result, consumer brands have always looked for opportunities to leverage music-inspired experiences to reach, engage and build long lasting bonds with consumers. On the other hand, artists welcomed partnership overtures from consumer brands for reasons traditionally centered around the immediate cash incentive. Such brand partnerships have assumed many different manifestations and evolved quite a bit. Artists endorsing products on television is no longer the pinnacle of brands leveraging the power of music

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